FONDATION VINCI AUTOROUTES : Sur la route en toute sécurité

Client

Fondation Vinci Autoroutes


Sector

Fondation


Country

France


Target audience

General public/Children


Aim

Raise families' awareness of road safety and in particular what to do as soon as you feel tired at the wheel. Operation conducted at services belonging to the Vinci Group on major holiday departure dates.


Production

Adaptation of the graphics and content of the Secoury and Road Safety happy families game and creation of new families


Production run

110 000 units - Republished in 2013 with 20 000 units




Secoury happy families range